Convenience Stores are the toughest channel to place your products in Korea, due to extremely limited shelf space, high rotation parameters, and market competitiveness. We worked together with one of our Italian clients to successfully enter a CVS chain with more than 10.000 stores.
We secured shelf space to different categories of products in top Korean Department Stores. This is the best channel to significantly boost your brand value and to be pervceived by Korean consumers as a high quality and reliable product.
Did you know that the process to get a code for these chains can take months, and can go as far as digging into your personal bank account? We can help your company to meet the right vendor, and assess together how to place your product to unlock its potential in the long term.
We supported a listed Korean company that supplies 30.000 retailers to start-up a production line of Italian style gelato, from recipe R&D, to machineries commissioning.
A leading brand of Italian chocolate and confectionary entrusted us for Korean market. Having identified a suitable importer and distributor, together we entered major CVS, Department Stores and Supermarket Chain.
We provided the service of agency representative and sales manager. It resulted in the re-organization of dealers network and increased sales by 300 % in 18 months
Our expertise encompass contract negotiation, administrative set-up, personnel recruiting and operation performance control for Joint Ventures between Italian and Korean Companies (Industrial Vehicles and Textile)
In the exciting but nearly saturated market of skincare products, we managed to find shelf space in 87 stores Chain for an Italian Cosmeceutical line, helping also with Customs requirements and certification.
We identified a Korean distributor for an important Italian Coffee Brand, and assisted them during the phases of Brand Licensing Agreement for a franchise project.